Victor Busson

CMO & head of Strategic Partnerships at Taurus

About

Victor Busson is Chief Marketing Officer and Head of Strategic Partnerships of Taurus SA. Prior to joining Taurus SA, Victor worked more than 8 years in Procter and Gamble in the marketing department with experiences across different business units, regions (Europe, Asia) and roles (design, operations). He has strong expertise in brand strategy and architecture, product marketing, and data-driven demand generation. In his capacity as Brand Director Greater China located in Guangzhou, Victor led new product development for a leading P&G brand, its go-to-market strategy, as well as brand communication accelerating top and bottom-line growth across channels, and customers. Previously, as Brand Manager in Europe, he designed and launched disruptive innovations (IoT connected device with AI), piloted new business models (direct-to-consumer), defined and executed e-business strategies (data acquisition, performance marketing, e-commerce). Victor holds a Master in Management from HEC Paris Grande Ecole.

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