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Guillaume Aurine

Product Marketing, Brand and Content Strategy Senior Director at Salesforce France

About

Guillaume leads product marketing for Salesforce France. He is responsible for Salesforce’s product positioning, also brand messaging and Content Strategy. Guillaume is in charge of implementing “Salesforce vision” assuring Customer, Partner, Media, Analysts and Employee success with the different products and industry value proposition. He develops a deep expertise in a customer centricity context including IOT, AI, and blockchain, enabling multi-industries customer to be successful in their transformation.

Guillaume has been at Salesforce over 6 years. Prior Salesforce, he was involved in a wide range of marketing, IT and industrials skills, shared between missions of consulting at Deloitte in Customer&Market Strategy, and operational experience (financial modeling, marketing, pricing and commercial skills) within different firms.

Guillaume holds an Engineer Diploma in Electricity and 2 executive masters in Finance (SciencesPo) and Marketing (HEC). He lives in Paris with his 2 boys.

About salesforce.com

Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com, visit: www.salesforce.com

Guillaume Aurine

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